The benefits of strategic analysis
Here are seven reasons to undertake strategic analysis. They are drawn from real experiences that organisations have described to us.
What are your experiences of strategic analysis? Share your triumphs and tribulations with the members in the forums, or write your own tips on your profile.
Sustainability
To survive and succeed long-term, you need to think and plan long-term.
Funding
Strategic analysis demonstrates an organisation's relevance and viability. It increases your organisation's credibility. So your funding applications are more likely to succeed.
“Whole organisation” approach
Looking at your external environment can help you take a whole organisation approach. It will help you work out how different trends might affect different elements of your project, group or organisation.
Paul Sullivan from Shelter says
“Without environmental analysis an organisation doesn’t consider the way things are changing around them, so no analysis is done and you never notice that things have moved on around you.”
Sound goals
Choosing the right path is challenging. Strategic analysis will help you make the right decisions to make your organisation more effective.
External focus
An effective organisation can identify and respond to opportunities and threats. Internal focus alone is not enough.
Clear expectations
Everyone with a stake in your organisation helps to ensure your strategy is relevant and appropriate.
Effectiveness
Analysis will help you meet your objectives in a smarter, more effective and savvy way. It is an endless source of ideas that will inspire you to innovate and improvise.
Forewarned is forearmed: discover the strategic analysis challenges other organisations have faced
