What is strategy?

An organisational strategy is a set of principles and assumptions about how the organisation will achieve its mission in the coming years. This includes how the organisation will prioritise things, interact with its environment and deal with change.

Different people within an organisation may, sometimes without realising it, have different sets of principles and assumptions.

Having a clear strategy in place can help to ensure that everyone in your organisation has a shared sense of direction and shared priorities. This should help you to become more successful.

Creating a strategy

Usually, a strategy is developed through a strategic planning process and captured in a strategic plan. Sometimes, strategies, or aspects of them, are left to evolve naturally. Find out more about what’s involved in creating a strategy.

Being strategic

It’s also possible to be strategic even when you’re not involved in a formal strategic planning process.

There are plenty of benefits to creating a strong organisational strategy but it’s also likely that you’ll face some tough challenges along the way. If you’re looking for help, try some of our suggested sources of strategy support.

Last updated at 17:54 Mon 12/Apr/10.


How will this affect your organisation? Have you considered it during your strategic planning? Can you share any interesting relevant links?

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