The impact of new technologies on charitable giving

I recently gave a presentation on how new technologies are affecting fundraising at an ICT Hub conference. The internet is changing how individuals give to organisations, and how organisations fundraise from individuals in three ways:

  1. Marketing and communications: making connections with people and spreading messages
  2. The giving transaction: how money changes hands and how a gift is acknowledged
  3. Information and power: the relationship between a donor and an organisation

Each of these will present opportunities and challenges for how organisations fundraise from individuals in the future.

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Last updated at 15:08 Mon 18/May/09.
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How will this affect your organisation? Have you considered it during your strategic planning? Can you share any interesting relevant links?

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