November 2009 News
On trying to map membership
We had a great dinner for CEOs of the organisations involved in the Future of Membership project last night, which followed a productive – if exhausting – day of scenario planning for the full project think tank last week.
Over supper, we got into a long discussion as to why we have membership. It’s a question that’s come up again and again throughout the project – what do we mean by membership? Often, it really it depends on what each organisation says it is.
<>We’ve tried throughout the...>

