Looking out

This section examines strategic analysis in detail with advice on how to approach each step of the  process.

The Planning section covers jargon, and the what and why of strategic analysis

Strategic analysis is all about understanding drivers. Drivers are major forces or trends that could (positively or negatively) shape or influence the future of your organisation.

What is a driver?

This section takes you through the steps of strategic analysis:

  1. Map strategic drivers
  2. Sort them into the vital, the important and the interesting
  3. Research more about your key drivers
  4. Consider the impact of drivers on your organisation
  5. Take strategic action

For an even more detailed guide to this process, complete with practical exercises and case examples, read our guide to understanding the external environment, Looking Out (published by NCVO).

Last updated at 12:08 Wed 26/Jan/11.