Interactive websites
A new wave of websites including blogs and social networking sites (see growth of online communities) place a far greater emphasis on a dialogue between the publisher and their audience, or between the members of a network. This occurs through features like commenting on what others have written, rating products or services, collaboratively writing the content on a site and pulling the content from one site into another through ‘feeds’.
What are the implications?
This driver is a stub and will be completed soon. Here we will explore the broad implications of the driver.
Moving forward
This driver is a stub and will be completed soon. Here we will explore the potential impact of the driver on VCOs
Want to know more?
This driver is a stub and will be completed soon. Here we will link to external documents and resources for further reading.
Discuss
How will this affect your organisation? Have you considered it during your strategic planning? Can you share any interesting relevant links? Start the discussion by posting a comment here!
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