Empowered consumers/information society
Increasing access to information and economic prosperity have led to the new breed of empowered consumer. Goods and services are becoming increasingly personalised and people are more and more assertive about what they want and what they are entitled to. (See rising expectations of public services). As people are less willing to accept what they are told, trust in organisations and institutions, previously regarded as experts, is declining. (See trust in institutions).
What are the implications?
This driver is a stub and will be completed soon. Here we will explore the broad implications of the driver.
Moving forward
This driver is a stub and will be completed soon. Here we will explore the potential impact of the driver on VCOs
Want to know more?
Consuming Services in the Knowledge Society: the internet & consumer culture
Published by: University of Birkbeck
Date: 2005
Format: PDF
What is it? Summary findings from a research project investigating the changing nature of consumption in a global context.
How useful is this? This report provides a useful summary of the findings form this 3 year research project, outlining key findings, and providing recommendations for moving forwards for policy and practice.
Other information: The researchers can be contacted direct for the full report.
Published by: Steve Reubel
Date: 2005
Format: Web blog
What is it? A blog which links to others discussing the rise of empowered consumers
How useful is this? One of the greatest tools in empowered consumerism is Web 2.0. This blog is a great example of new ways people find information: peer recommendation by one blog linking to many others.
Other information:
Discuss
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